Macro photography comes to the iPhone

With its redesigned lens and powerful autofocus system, the Ultra Wide camera can focus at just 2cm making even the smallest details seem epic. Transform a leaf into abstract art. Capture a caterpillar’s fuzz. Magnify a dewdrop. The beauty of tiny awaits.

Macro video, anyone?

Macro stills are just the beginning. You can also shoot macro videos including slow motion and time-lapse. Prepare to be mesmerised.

Bring on the night

The iPhone 13 Pro max was made for low light. The Wide camera adds a wider aperture and the largest sensor yet and it leverages the LiDAR scanner for Night mode portraits. Ultra Wide gets a wider aperture, a faster sensor and all- different autofocus. And Telephoto now has Night mode.

More zoom? Boom

The Telephoto camera features a 77mm focal length and 3x optical zoom great for classic portraiture or shooting clearer photos and videos from far away. For closer subjects, try Portrait mode, where you can dial in the bokeh and experiment with studio-quality lighting effects.

Presenting Cinematic mode.

Now the iPhone can shoot with shallow depth of field and automatically add elegant focus transitions between subjects. Cinematic mode can also anticipate when a prominent different subject is about to enter the frame and bring them into focus when they do, for far more creative storytelling. You have the option to change focus or adjust the level of bokeh even after capture. Can’t wait to see what you do with it. The only smartphone that lets you edit the depth effect after you shoot, Shoot with the Wide, Telephoto or TrueDepth camera in Cinematic mode, Cinematic mode supports Dolby Vision HDR.

Introducing Photo­graphic Styles.

Photographic Styles apply your preferred Tone and Warmth settings to your photos. But unlike filters, they keep things like skies and skin tones natural. Choose an Apple-designed preset Vibrant, Rich Contrast, Warm or Cool and if you want, fine-tune it even further. Set your style once to get the look you love every time. The advanced image pipeline renders your custom style in real time.

Shoot it, Cut it, Ship it.

The smartphone to provide an end-to-end pro workflow, allowing you to record and edit in ProRes or Dolby Vision.

Smart HDR 4 optimises each part of the scene.

Harnessing the machine learning power of the Neural Engine, Smart HDR 4 now makes unique adjustments for multiple people in a scene. The software and ISP automatically refine contrast, lighting and skin tones for each person. So everyone always looks amazing.

Deep Fusion analyses every pixel from multiple exposures.

For mid- to low-light shots, Deep Fusion kicks in using the Neural Engine to perform a pixel-by-pixel analysis of various exposures and fusing the best parts into your final image. It delivers extraordinary detail, bringing out even the subtlest textures in your photos.

No wonder your selfies look so good.

A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone.

Hello, ProMotion.

Meet the 120Hz adaptive refresh display that changes the game. The Super Retina XDR display with ProMotion can refresh from 10 to 120 times per second, and all kinds of frame rates in between. It intelligently ramps up when you need exceptional graphics performance, and ramps down to save power when you don’t. It even accelerates and decelerates naturally to match the speed of your finger as you scroll. You’ve never felt anything like it. iOS 15 is optimised for ProMotion, so the things you do every day feel phenomenally fluid

Up your game.

The display’s ability to refresh up to 120Hz combined with the amazing graphics performance of the 5-core GPU on A15 Bionic makes the iPhone 13 Pro max perfect for power gamers.

No one does 5G like iPhone

The world is quickly moving to 5G. Streaming, downloading everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos and more. With Smart Data mode, the iPhone will switch down a gear automatically to save power when you don’t need all that speed. More 5G bands for 5G speed in more places.

Privacy is built in

The iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies apps or websites. And that’s just for starters.